Have you ever walked around a trade show for your industry and just looked at the exhibits? Did you notice the ones that caught the attention of everyone there? Did you see any exhibits that made your eyes pop out? Maybe the exhibits were sleek and modern, or perhaps they conveyed a sense of richness and elegance. Maybe the exhibits exuded a sense of speed and excitement, or perhaps they shouted fun and laughter. Did you notice the exhibits that were just perfect for the products they were displaying? And did you notice the exhibits that were lackluster and devoid of customers?
Creating Envy through Customization
Did you ever wonder why the great exhibits are so great? It’s usually because the exhibit makes you feel very positive emotions. Often the emotions are related to the product or the ideas behind the product. In other cases, the emotions evoked are ones of excitement, enthusiasm, class, elegance, sleekness, and style. The appearance and style of the exhibit is so compelling that customers want to check out the exhibit and product. Every aspect of the great exhibit is designed to enhance the customer experience, increase the amount of time the customer spends in your booth, and create such a positive image that your exhibit and product are remembered long after the trade show is over.
But how do you create a spectacular exhibit that people will notice?
Usually, the great exhibits are the result of custom design. Every aspect of the exhibit is designed from the ground up to become one cohesive display. A great exhibit is very difficult to accomplish by taking a standardized exhibit and modifying it for your needs. There are just too many pieces that won’t be exactly right.
Creating Envy through Customization
To create the ideal exhibit requires a thorough knowledge of the product, the customer, the benefits of the product to the customer, and the message you want to convey about your product. Then a design team has to come up with creative ideas to display your product in an exciting and creative way. Then the design has to be converted to constructions specifications and built to exacting standards. Finally it has to be assembled and tested. The best custom exhibits are so well designed that they are actually easy to assemble.
Your particular use and needs must also be considered in the design of the exhibit. Will you be using the exhibit at many trade shows, or just one or two events? Will you want to set up the exhibit in your showroom between tradeshows, or have it stored in crates and ready to go to the next trade show? Do you need the flexibility of using sections of the exhibit at some trade shows or events and the entire exhibit at other events? All of these factors and more can be accommodated with custom design and fabrication.
Does your exhibit measure up, or is it just a bit ordinary? If you are ready to create exhibit envy at your next trade show, consider creating a custom-designed exhibit by Zig Zibit.
Key Account Manager