Creating a trade show exhibit is an exciting, creative process, both for us and our clients. Sure it can be stressful and hectic, but seeing the end result somehow makes it all worthwhile.
As fun as that process is, our clients often tell us that the process of selecting an exhibit vendor can be long and arduous, especially if they have to go through an RFP process.
One of our clients was able to avoid the RFP pain and go right to the fun part, working with us to create an ambitious custom exhibit.
We are able to offer a fresh look and perspective because we are not trying to make our clients look like everyone else in the industry they are in...
Okay! So you are now ready to have a killer exhibit next year. You are tired of watching your potential customers bypass your exhibit for the cool one down the aisle.
You want the cool exhibit. Next year, you will have a custom exhibit!
So, now what do you do? Let’s look at what is involved in the creation of an exhibit.
Have you ever walked around a trade show for your industry and just looked at the exhibits? Did you notice the ones that caught the attention of everyone there? Did you see any exhibits that made your eyes pop out?