On Tuesday, May 5th, we hosted the first Event Marketing Special Interest Group (SIG) in partnership with the Triangle AMA. It was a great event, and we’re looking forward to continuing the SIG in future months. Going forward, the Event Marketing SIG will take place on the first Tuesday of every month at the Zig Zibit Raleigh office.
Jeff Robinson from Bizwire led the first discussion of a three-part series focusing on trade show planning and strategy. For this first part, we focused on how to prepare for a successful trade show. Those of you who have been following our previous articles may be familiar with the golf analogy that we like to use.
Companies that exhibit at trade shows are facing a lot of new opportunities and challenges at the same time. In Part 2 (June 2nd), we will discuss trade show execution focusing on the proper use of design and space.