Jake Merzigian, president of Zig Zibit, a full-service exhibit design agency, has announced that Jenn Daniel, account executive, has been named co-chair of the 2016 Triangle American Advertising Awards ceremony for the Triangle AdFed, the local chapter of the American Advertising Federation (AAF). As co-chair, Daniel will help to determine the overall direction of the event and coordinate all members of the planning committee.
With the crate design, the crate is actually part of the exhibit, although you don’t really see it. Using the crate booth helped the client drastically reduce the labor expenses they had with their previous displays...
We are able to offer a fresh look and perspective because we are not trying to make our clients look like everyone else in the industry they are in...
Our goal at Zig Zibit is to build quality exhibits that meet or exceed the expectations of our clients. The exhibits are designed to last, so that you can use them over and over again. Our team works hard to impress you, the client, in everything we do.
Graphics are the visual presentation of your company. They consist of the messaging, colors, and imagery. But they also involve the fonts, color matching, lighting, and substrate among other factors...
Okay! So you are now ready to have a killer exhibit next year. You are tired of watching your potential customers bypass your exhibit for the cool one down the aisle.
You want the cool exhibit. Next year, you will have a custom exhibit!
So, now what do you do? Let’s look at what is involved in the creation of an exhibit.
Have you ever walked around a trade show for your industry and just looked at the exhibits? Did you notice the ones that caught the attention of everyone there? Did you see any exhibits that made your eyes pop out?
Spectrum Lighting engaged us to design and create custom modules that would allow the company to showcase its various lighting products at Light Fair International, its primary trade show...
Companies that exhibit at trade shows are facing a lot of new opportunities and challenges at the same time. In Part 2 (June 2nd), we will discuss trade show execution focusing on the proper use of design and space.
Prior to building the Demo Lab, product demonstrations were performed on-site at customer locations. Each demonstration required significant planning and logistics to ship heavy cases of sensitive equipment across North America...
