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Are you using your trade show booth to reach people who aren’t even at the show?
Of course, trade shows are a prime opportunity to engage with customers one-on-one, to build relationships with them, and to allow them to touch and feel your products. The connections you make at a trade show can be invaluable.
But not everyone can make it to the show. People might not go because they don’t have time or budget. Or they might be a slightly different audience than what the show targets. Or maybe they just don’t like Las Vegas or convention hall food.
Standing out from the competition at a trade show is a big challenge. You work hard to design just the right exhibit, display your products in the best way, and make sure your people are prepared to engage customers at the show.
But are you doing enough to stand out before the show even starts? I mean, long before the show starts -- several weeks or even months.
For many startups, participating in trade shows and expositions can be a major step in getting their companies off the ground. It can expose them to venture capital, put them in front of potential clients and partners, and help create publicity.
Anyone who’s been to a trade show knows this scene.
There’s always that one booth that’s crowded with people, all gathered around a particular display. You hear gasping, cheering, yelling, laughing, as if they’re watching an exciting craps game. Everyone’s smiling. The company’s booth workers are engaged in conversation with some attendees, while everyone else is gathered around the craps table, or whatever it is.
In one of his most famous speeches, on May 25, 1961, President John F. Kennedy promised America, and the world, that the United States would put a man on the moon before the clock struck midnight on December 31, 1969.
He literally asked for the moon.
Nobody knew for certain it could be done, yet he still made the promise. It was then up to the engineers at NASA to figure out how to do it.
That’s the same approach companies should take when working with an exhibit company like Zig Zibit. Ask for the moon, then let us figure out if and how it can be done.
In other words, never hold back. Don’t temper your expectations, assuming something can’t be done.
Graphics are the visual presentation of your company. They consist of the messaging, colors, and imagery. But they also involve the fonts, color matching, lighting, and substrate among other factors...