Viewing entries tagged
exhibit production

Meet Craig Kassan, Fabricator and Master Woodworker - turning wood into art

Meet Craig Kassan, Fabricator and Master Woodworker - turning wood into art

Craig Kassan turns wood into works of art. For over 6 years, Craig has created amazing exhibits, displays and trade show environments as a master fabricator. For over 25 years he has been an artist-in-wood creating stunning sculptures and fine furniture from raw wood. “The versatility of wood is what I love. You can do so much with wood – build a house, create furniture, sculpt, mold, carve…you can do anything”.

How a Trade Show Exhibit Comes Together

In previous blog posts, we’ve looked at the planning and design of our ExhibitorLive 2017 booth, and the engineering and fabrication. We’ve also discussed how our salespeople will be engaging attendees in conversation.

With less than a week to go, we’re approaching the end of the process. This is when it all comes together. Literally.

A key part of our process is pre-assembly. This is something we like to do when the situation allows, so we can make sure the booth comes together the way we planned, and make any last-minute corrections. It’s also a big reason we moved to a larger facility.

How We Turn an Exhibit Design Into Reality

With only a few weeks left until ExhibitorLive, we are finally getting started on fabricating our booth.

Maybe now we won’t grumble so much when clients delay in sending us strategy and direction. We are, it seems, our own worst client.

Regardless, the booth must get built. The show will start at 9:00am Monday, March 13, whether we’re ready or not.

So we now move into engineering and production. These are areas our clients typically don’t see, so we thought we’d give you a glimpse into how we create exhibits.