Anyone who’s been to a trade show knows this scene.
There’s always that one booth that’s crowded with people, all gathered around a particular display. You hear gasping, cheering, yelling, laughing, as if they’re watching an exciting craps game. Everyone’s smiling. The company’s booth workers are engaged in conversation with some attendees, while everyone else is gathered around the craps table, or whatever it is.
In one of his most famous speeches, on May 25, 1961, President John F. Kennedy promised America, and the world, that the United States would put a man on the moon before the clock struck midnight on December 31, 1969.
He literally asked for the moon.
Nobody knew for certain it could be done, yet he still made the promise. It was then up to the engineers at NASA to figure out how to do it.
That’s the same approach companies should take when working with an exhibit company like Zig Zibit. Ask for the moon, then let us figure out if and how it can be done.
In other words, never hold back. Don’t temper your expectations, assuming something can’t be done.