So, you work hard to plan and design and build your booth. It perfectly represents your brand, and is inviting and engaging for show attendees.
The most important part of planning for a trade show is preparing to have good, productive conversations with show attendees.
Your trade show booth, while important, can only do so much. It displays your products, engages attendees, and physically represents your brand. For it to really work you have to build relationships with show attendees. We’d like to share how we plan to do that at ExhibitorLive 2017.