For any company, a trade show program can be a major investment. That goes double for companies trying to break into new geographic or economic markets.
For these companies, a rental display can be a good choice to start. It allows them to keep their upfront costs low while maintaining professional-looking exhibits that represent their brands and their products well.
For some companies, rental displays are a good long-term strategy. But for companies wanting to “graduate” to custom displays, making that move can be a challenge, budget-wise. One of our clients went through that recently, and we worked with them to find a solution that met their needs for a custom booth at a cost they could afford.