For most of my career I’ve viewed tradeshows as stressful and complicated. A necessary evil in the marketing mix. My perception changed, along with my overall approach to exhibiting, in 2015 when I brought Zig Zibit into an RFP. The Zig Zibit team came together to make the process feel easy through thoughtful design (they actually listened), thorough explanations, perfect attention to detail and an over-all vibe of “just getting it”.
Three years later, when the opportunity opened to join Zig Zibit by leading the effort to share the values and communicate the benefits of working with this great team, I couldn’t say “no”.