Trade shows are, of course, a huge undertaking for any company. Some people estimate that trade shows affect as much as 75 percent of a company’s annual marketing budget.
Those numbers vary, of course, but when you add up the cost of the booth, fees, events, promotions, literature, travel, and everything else that’s involved with a trade show, it’s not hard to believe.
That makes planning crucial. You have to understand your goals, your customers, and what specifically you want to accomplish at a show. You can then move on to the design process to determine how the physical space of your booth will help you reach your goals.
Are you using your trade show booth to reach people who aren’t even at the show?
Of course, trade shows are a prime opportunity to engage with customers one-on-one, to build relationships with them, and to allow them to touch and feel your products. The connections you make at a trade show can be invaluable.
But not everyone can make it to the show. People might not go because they don’t have time or budget. Or they might be a slightly different audience than what the show targets. Or maybe they just don’t like Las Vegas or convention hall food.
The Clean Show is the largest trade show U.N.X. attends and when they moved up to a larger booth space it meant stepping up their booth design as well. The solution was a 20 X 40 custom rental with a distinct high tech feeling. U.N.X. are pioneers in the field of surfectant technology and featuring the legacy of their technology prominently in the booth was important.
CBC is a diverse company that produces a wide range of products including, pharmaceuticals, plastics, and in this division’s case commercial flooring.
CBC America recently relocated their headquarters to Cary, North Carolina from New York and wanted a display to engage visitors and clients, encouraging project discussions across their many product categories.
With the crate design, the crate is actually part of the exhibit, although you don’t really see it. Using the crate booth helped the client drastically reduce the labor expenses they had with their previous displays...
Our goal at Zig Zibit is to build quality exhibits that meet or exceed the expectations of our clients. The exhibits are designed to last, so that you can use them over and over again. Our team works hard to impress you, the client, in everything we do.
Have you ever walked around a trade show for your industry and just looked at the exhibits? Did you notice the ones that caught the attention of everyone there? Did you see any exhibits that made your eyes pop out?