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Trade Shows
The International Manufacturing Technology Show (IMTS) is held every even-numbered year in Chicago. IMTS 2018 was the 32nd edition of the event and hosted over 2,500 exhibiting companies with more than 1.4 million square feet of exhibit space and more than 129,000 registered visitors.
Zig Zibit was fortunate enough to design and build 9 unique exhibits for 8 great clients.
When it comes to trade shows, there are two things you can count on. The first is that nothing will go as planned. With so many moving parts, there are countless ways things can go wrong.
As an exhibitor, you have enough to worry about, especially your staff and customers, and generating leads and sales during the show. One of the best things you can do is work with a dedicated crew to manage the on-site construction, tear-down, and at-show management of the exhibit.
Trade shows are a lot of work. All those hours, ideas, strategies, and effort to make a big impact at the show. Then in a few short days it’s over, and you’re back in the office.
Now what? Is your trade show campaign over?
So, you work hard to plan and design and build your booth. It perfectly represents your brand, and is inviting and engaging for show attendees.
Now what?
The most important part of planning for a trade show is preparing to have good, productive conversations with show attendees.
Your trade show booth, while important, can only do so much. It displays your products, engages attendees, and physically represents your brand. For it to really work you have to build relationships with show attendees. We’d like to share how we plan to do that at ExhibitorLive 2017.
Are you using your trade show booth to reach people who aren’t even at the show?
Of course, trade shows are a prime opportunity to engage with customers one-on-one, to build relationships with them, and to allow them to touch and feel your products. The connections you make at a trade show can be invaluable.
But not everyone can make it to the show. People might not go because they don’t have time or budget. Or they might be a slightly different audience than what the show targets. Or maybe they just don’t like Las Vegas or convention hall food.
Standing out from the competition at a trade show is a big challenge. You work hard to design just the right exhibit, display your products in the best way, and make sure your people are prepared to engage customers at the show.
But are you doing enough to stand out before the show even starts? I mean, long before the show starts -- several weeks or even months.
